Community Outreach Objectives.

The primary purpose for issuing a community grant/donation is to give back to the communities where theaters are located. The secondary objective is to build relationships in the community that create goodwill for exhibition.

The best way to meet these objectives is to answer the ‘Why’ question when selecting a recipient organization (i.e. grantee). What problem is the organization solving and why does that issue matter to exhibition? Why is this organization important to theater owners in California and Nevada.

There are many worthy organizations doing wonderful work, but we cannot fund all of them. Ultimately, the Community Outreach program is to help promote theatrical entertainment. We can fulfill that goal by supporting organizations in the communities where there is an obvious connection for movie theaters.

We will publicize our generosity to build goodwill in communities by leading with the ‘Why’ statement.

 

COMMUNITY OUTREACH PROGRAM 2018

Bresee Youth Center - $25,000.00
Funds to be used in providing gang prevention services by mentoring at-risk youth. Located in an area rated a 10, with 1 being the least disadvantaged and 10 being the most. The young people in this area have proven to be ripe recruiting targets for gangs as these youngsters struggle to get by in school and to feel safe in their neighborhoods. The Center depends on the help of youth advocates, case managers, and the LAPD to steer young people in the right direction.
Children’s Hospital Los Angeles - $20,200.00
Art therapy has been proven to alleviate pain, improve moods, and even accelerate recovery for children suffering from a sickness; yet it’s not covered by insurance. The Association will underwrite the Art Therapy Program in nephrology and the dialysis clinic at Children’s Hospital, Los Angeles for the next year.
Children’s Hospital Los Angeles - $75,000.00
The Division of Plastic and Maxillofacial Surgery at Children’s Hospital Los Angeles is providing advances in their particular field including the ground breaking use of a 3DMD Imaging System that captures a 3D image and overlays it on a CT scan enabling the physician to see the bone and soft tissue together. The Association will underwrite the cost of the equipment with additional funds being matched by the hospital. The room in which the equipment is housed will be named after the Association.
Harold Robinson Foundation - $35,000.00
Our Association is underwriting the cost of sending another 100 students from Markham Middle School, the only middle school in Watts, to an impactful and inspiring weekend experience in the Angeles National Forest.
John F. Miller School - $20,000.00
The John F. Miller School serves multiple handicapped children and believes that the students have the ability to learn and should be given the opportunity to reach their maximum potential. They’ll never completely manage on their own but newly custom designed multi-touch learning stations will enhance their lives and give them tools for growth. The Association will underwrite the cost of a new state of the art “multi-touch” learning station” and send two teachers to a special conference in Minneapolis held annually that features new teaching skills and equipment for medical fragile youths who are severely disabled. Portion of the funds will also be used to service older mobility bikes some of which were donated by the Association.
Timothy Murphy School - $26,300.00
Many children who have passed through multiple foster families have very deep wounds from their lack of support and the abuse and neglect they have been subjected to. The Timothy Murphy School serves St. Vincent’s foster children in the Bay Area, from grades 1-12, during the school year. The school has developed a summer educational program with extracurricular activities in the afternoon which can be a time of academic and behavioral regression for children suffering from profound emotional disturbances. The Association’s grant will underwrite the summer program for 35 at risk teenage boys.
UCSF Benioff Children’s Hospital SF - $40,000.00
Four treatment room sanctuaries will be furnished with VECTA multisensory machines, toys with textures, fiber optics, and more to promote positive coping. It has been proven that sanctuary rooms of this sort help reduce the anxiety and stress from the effects of an overwhelming hospital atmosphere, and increase relaxation to improve the results of occupational therapy.
Union Rescue Mission - $20,000.00
The Association will underwrite the establishment of the National Association of Theatre Owners of California/Nevada Computer and Technology Lab for Children at the Union Rescue Mission. It will be a space exclusively for children under the age of 18 years, a space that comprises ten computer setups, desks and research programs. It will be a totally functioning computer/technology lab.
Variety Boys’ and Girls’ Club - $35,000.00
Our donation will fund the expansion of the Club’s gardening program at Pueblo Del Sol and the expansion of the NATO of California/Nevada Digital Media Center Room. Expansion of the Media room will include the purchase of 20 Dell Laptops and additional software and ram to teach graphic and video game design programs.

COMMUNITY OUTREACH PROGRAM Total 2018 Contributions - $296,500